Business Insider

1,160,848 views  Apr 12, 2024  #bigbusiness #businessinsider #caviar
In 2009, French entrepreneurs took a massive gamble: building a luxury industry in one of the world’s poorest countries. Before Acipenser, no companies had successfully farmed caviar in Africa. Today, its caviar is served in Michelin-starred restaurants in Europe. How did they get customers from around the world to take a chance on African caviar? And why is it so expensive to raise sturgeon for "black gold"?

Correction: At 3:53, Business Insider misstated the species of fish that Acipenser releases into Lake Mantasoa. It is Tilapia, not male Sturgeon. An earlier version of this story misstated the amount of feed Acipenser produces each month. It is about 60 metric tons per month, not 60 kilograms.